Amazon Training First Session
Commerce; The activity of buying and selling.
▪ Ecommerce; Ecommerce, also known as electronic commerce or internet commerce, refersto the buying and selling of goods orservices using the internet
Types of Ecommerce ▪
Businessto Business – B2B
▪ Businessto Consumer –B2C
What is Amazon?
Amazon is largest online retailerin the world. As being an online retailer, Amazon allows individuals and businesses to sell their productsonline on its website.
There are 2 different ways to sell on Amazon:
▪ Fulfilled by Merchant(FBM)
▪ Fulfilled by Amazon (FBA)
Amazon Business Models
▪ Private Label
▪ Wholesale
▪ Dropshipping
Amazon acronyms and terms glossary
▪ 3PL – Third-party logistics
▪ ASIN – Amazon Standard Info Number. Each Amazon product will have a unique 10-character alphanumeric unique identifier that is used specifically for and within Amazon.
▪ BSR – Best Seller Rank. The order and ranking of a product in the category where it is listed. The rank is updated hourly and takes into account recent and past sales history. If there are no sales (ie, the product is new), the rank will be “None.”
▪ Buy Box – The button customers use to purchase a product on an Amazon detail page. service rankings, etc.
▪ COGs – Cost of Goods Sold.
▪ CPC – Cost Per Click.
▪ CTR – Click Through Rate.
▪ FNSKU – Fulfillment Network Stock Keeping Unit
. ▪ Gated Category – Businesses will need prior approval to sell in this category on Amazon. Access is limited.
▪ GTIN – Global Trade Item Number
. ▪ Hijacking – When a seller jumps on a brand’s listing to sell a counterfeit product at a lower price. This causes the legitimate brand to lose the Buy Box and can result in a number of issues for the brand.
▪ IP – Intellectual Property Amazon acronyms and terms glossary
▪ FC – Fulfillment Center
▪ MCF – Multi Channel Fulfillmen
▪ MFN – Merchant Fulfilled Network
▪ NDA – Non Disclosure Agreement
▪ ODR – Order Defect Rate
▪ OOS – Out Of Stock ▪ P&L – Profit and Loss
▪ PPC – Pay Per Click
▪ Prime – Amazon Prime
▪ Private Label – Products legally owned by a retailer or supplier
▪ Q1 – First quarter. Jan-March of any given year
▪ Q2 – Second quarter. April – June of any given year
▪ Q3 – Third quarter. July – Sept of any given year
▪ Q4 – Fourth quarter. Oct – Dec of any given year, also notable for containing Black Friday and the holiday shopping season. Amazon Acronyms and Terms Glossary
▪ SEO – Search Engine Optimization
▪ SFP – Seller Fulfilled Prime
▪ SKU – Stock Keeping Unit. A unique code to identify a product
▪ SP – Sponsored Products ▪ Storefront– An Amazon brand store
▪ UPC – Universal Product Code
▪ Variation – Many products have one main item with options for size, color, flavor, pack sizes, and more.
▪ TOS – Terms of Service ▪ Brand Analytics – A suite of features available to brands enrolled in the Amazon Brand Registry
▪ Brand Registry – Amazon’s program for brands to verify and control their brand
تبصرے
ایک تبصرہ شائع کریں